CONTEMP.MARKETING (LL) >CUSTOM<
CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 8.6, Problem 1LO
Summary Introduction

To discuss: The most appropriate market entry strategy

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Explanation of Solution

The most appropriate market entry strategy in the given example:

In the given example, the company chosen joint venture has the most appropriate market entry strategy.

Advantages of joint venture:

Joint ventures: It is an agreement where one or more parties joins together to accomplish the specific tasks and target.

Advantages:

  • Shares costs and risks
  • Access to the knowledge of the partner and proficient of the foreign market

Companies which lacks in the resource can opt for joint venture and for those who needs a strong pressure in the market.

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