Regardless of strategy, most international businesses want to increase their market share, revenues, and profits. They often accomplish these goals by entering new markets or launching new goods into markets where they already have a presence. The ability of a firm to accomplish this successfully is dependent on its developing a thorough understanding of a certain geographical or product market. Firms must typically take three stages to effectively expand their market share, revenue, and profits: (1) evaluate alternative markets, (2) evaluate the costs, benefits, and risks of entering each, and (3) select those with the greatest potential for entry or expansion. Discuss FOUR (4) modes of entry that digital firms may employ to enter the ecommerce China market. Support a case with an example of a successful company doing it.

Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.

When companies expand into global markets, they must be aware of the different cultural environments they are entering. A successful business model in one country may not be successful in another. U.S. companies, such as Walmart, Best Buy, and Home Depot, for example, have struggled in certain overseas markets due to their inability to meet the needs and expectations of the local culture. Read the hypothetical description of an overseas country, and then answer the following question. People in this country tend to go to stores several times a week to get what they need rather than making one big trip less frequently. They prefer fresh food products to frozen ones, and they also like to sample food items before purchasing them. They like their homes and places of business to have character, with ornate decorations and vibrant colors. A U.S. store opens in this country and exhibits the following characteristics. Which of these characteristics will be problematic for the success of the…

As international businesses look to emerging markets for growth opportunities and access to resources, they will evaluate the business environments of the countries under consideration. Argentina is the largest country in South America, and its terrain includes mountains, lakes, glaciers, and grasslands. It is resource rich—producing soybeans, wheat, wine, and beef. It has more arable land per person than all but five nations in the world. Argentina has the world’s third largest shale-oil and gas fields. With a population of more than 45 million and rich natural resources, Argentina might seem to be a desirable market for international businesses. Despite this, Argentina is known as a rich country made poor. Consider these points of interest about Argentina. In 1913, Argentina was the 10th wealthiest country in the world, ahead of Norway, France, Germany, and Japan. Today, it is in 85th place, behind Russia and China, with a per-capita income of $10,000. Demographically, Argentina…

Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves Your lecturer has assigned you to present in class on the impact of culture towards global marketing. Prepare a short presentation script regarding how culture of a certain country has effects on the communication or promotion of the products/services, distribution of the products/services, and the products/services themselves

As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong.

You work for a Nova Scotia Company trying to successfully enter the cranberry market in Australia. Discuss the continent and hemisphere where the country (Australia) is located and any effect this may have on your business entry plan. Note any mountain ranges, rivers, jungles, swamps, deserts, and any other physical characteristics that may affect the movement of people, the transportation of goods and other impediments to your plan. What is the country’s (Australia) attitude towards protecting the environment and sustainability?

You are expected to research market opportunities and develop a ‘Market Opportunity Report’ highlighting the opportunities and challenges that exist for an Australian company’s products/services (BWS LIQUOR) entry into a country of your choosing in Asia (INDIA). The selected company must currently NOT be operating or distributing products/services in the Asian market you have selected.  You may NOT contact the organization during the completion of this assessment.chosen company is BWS LIQUOR and u should write about how u gonna implement the business if u launch the BWS in INDIA. u should write 3000 word  

When does the US experience the need for US companies to focus on international marketing? Is it when most of your shopping list is 'Made in China, when you travel abroad and see attractive markets there, or when you hear news on tariffs and trade war?

Mr. Rajesh Kumar approached your consulting firm for advice regarding international expansion. His hotels and resorts company does not have any experience at all in venturing into business overseas. Amir, your manager will explain to Mr. Rajesh on the entry methods for international expansion, however he asked you to advise Mr. Rajesh first on the three basic entry decisions that he must consider before choosing the entry methods. Discuss