Regardless of strategy, most international businesses want to increase their market share, revenues, and profits. They often accomplish these goals by entering new markets or launching new goods into markets where they already have a presence. The ability of a firm to accomplish this successfully is dependent on its developing a thorough understanding of a certain geographical or product market. Firms must typically take three stages to effectively expand their market share, revenue, and profits: (1) evaluate alternative markets, (2) evaluate the costs, benefits, and risks of entering each, and (3) select those with the greatest potential for entry or expansion. Discuss FOUR (4) modes of entry that digital firms may employ to enter the ecommerce China market. Support a case with an example of a successful company doing it.
Regardless of strategy, most international businesses want to increase their market share, revenues, and profits. They often accomplish these goals by entering new markets or launching new goods into markets where they already have a presence. The ability of a firm to accomplish this successfully is dependent on its developing a thorough understanding of a certain geographical or product market. Firms must typically take three stages to effectively expand their market share, revenue, and profits: (1) evaluate alternative markets, (2) evaluate the costs, benefits, and risks of entering each, and (3) select those with the greatest potential for entry or expansion. Discuss FOUR (4) modes of entry that digital firms may employ to enter the ecommerce China market. Support a case with an example of a successful company doing it.
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