Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Can you give me some ideas of what industry i should use for my global venture assignment? The assignment is below: Research and select the industry you want to write your global business venture marketing plan about and describe that venture in sufficient detail to be understood in a business context by the reader. This can be a new or existing company, product, or service, but your goal is to launch some type of innovative business, product, or service either as an original new business or as an original part of an existing business or organization (see project instructions). Frame this discussion using the 5-C model presented in Figure 2.2 on page 34 and related textbook discussion. The more elaboration you present in this post, the more likely you are to exceed expectations grade-wise. (2) Conduct a situation overview analysis for your proposed business venture using Figure 2.8 (p.44) and related textbook discussion. Include an analysis of all macroenvironment variables relevant to your business venture (i.e., economic, political/legal/regulatory, cultural, technological, etc.) in your situation overview. References are required to document your situation analysis. These references must be external books, periodicals, websites, etc.; the textbook required for MKT 6661 does not count as a reference for your written assignments. Keep in mind that your final marketing plan MUST include a reference section (note the plagiarism policy in our course syllabus), and the more relevant support you present in the form of references listed in your marketing plan, the more likely you are to exceed expectations in terms of the grade. (3) Formulate goals for your global business venture using the G-STIC framework discussed in our textbook on pages 43-45 (see also Figure 2.8 on page 44). All five elements must be featured in your post, including a discussion of your actual or hypothetical (i.e., estimated or projected) Goals, Strategies, Tactics, Implementation, and Controls (G-STIC).
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