EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 8.6, Problem 1LO
Summary Introduction
To discuss: The most appropriate market entry strategy
Expert Solution & Answer
Explanation of Solution
The most appropriate market entry strategy in the given example:
In the given example, the company chosen joint venture has the most appropriate market entry strategy.
Advantages of joint venture:
Joint ventures: It is an agreement where one or more parties joins together to accomplish the specific tasks and target.
Advantages:
- Shares costs and risks
- Access to the knowledge of the partner and proficient of the foreign market
Companies which lacks in the resource can opt for joint venture and for those who needs a strong pressure in the market.
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EBK CONTEMPORARY MARKETING
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