MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 8, Problem 8LO
Summary Introduction
To discuss: The way how the customer relationship management (CRM) is used as a tool of targeting.
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How can CRM be used as a Targeting Tool?
Explain the concept of customer segmentation and its role in CRM for targeted marketing.
Describe the role of CRM in customer segmentation and targeting.
Chapter 8 Solutions
MKTG 12:STUDENT ED.-TEXT
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Similar questions
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