Chapter 7, Problem 2IQ

Program Plan Intro

 Digital marketing:

• Digital marketing refers to the marketing of services or products using digital technologies.
• Its main source is Internet but also it was promoting in the display advertising, mobile phones and other digital medium.
• Basically, it is used for brand promotion and for band awareness.

Explanation of Solution

 Measuring the effectiveness of the social media campaign and audience growth:

 The effectiveness of social media campaign is measured in five ways. They are as follows:

• Determine the business goals
• Create metrics to measure the business goals
• Measure
• Monitor and report
• Adjust and report

 Determine the business goals:

• Social media is used for many purposes, first of all one must clear the goals before going to measure every single tweet, comments or photo about the business.
• The goals include what one must try to gain or accomplish via these social media and which channels are most relevant to those goals.
• Create a list of what one must be trying to achieve from the social media efforts.
• Second thing is how audience will react on the user’s content by seeing their advertisements on the social media.

 Create metrics to measure the business goals:

 One must match the goals with the actual metrics and behaviors that one can measure...