Essentials of MIS (13th Edition)
Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 7, Problem 2IQ
Program Plan Intro

Digital marketing:

Digital marketing is the marketing of services or products using digital technologies. It main source is an Internet but also it was promoting in the display advertising, mobile phones and other digital medium. Basically, it is used for brand promotion and for brand awareness.

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