Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 6.6, Problem 2CC
a)
Summary Introduction
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The strategic position which the Company J is trying to accomplish.
b)
Summary Introduction
Case summary:
The case deals with finding a new blue ocean strategy for J airways. In 2000, J airways were founded by Person DN. Person DN would like to set up a blue ocean strategy which would use value-innovation to combine cost-leadership and differentiation activities. In 1993, Company M is the lowest-fare airline that has many cost-saving practices, which was purchased by Company S. The primary goal of Person DN is to provide service with even lower cost than Company S.
Company J has lowered its operating cost and enhanced its differential appeal. The features of Company J airways are satellite radio, free programming and movie, leather seats, high-speed Wi-Fi, friendly onboard service, and free bag checking. The challenges incurred were profit and market share. Hence, Company J could not able to sustain a blue ocean strategy.
To determine: The strategic moves of Person H.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Answer the following questions briefly. Cite all references in APA format. 1. What is the role of managing information in the tourism industry? 2. How does the application of information systems increase the competitiveness of a tourism business? 3. Why is the global distribution system (GDS) is often used to tap into the corporate travel market? 4. Explain the relationship between e-commerce and digital marketing? 5. Why is trust a pre-condition for a flourishing e-commerce?
12
An e-government platform that solely offers information as part of their business model refers to a hybrid business model.
Select one:
a. True
b. False
8. As a distributor for Unique Creation, you want to write a letter to the Marketing Manager to request
for an updated price list of products. State the approach will you adopt in writing this letter. In not
more than two (2) sentences, explain the reason for your choice of approach.
9. The grapevine is the social network of informal communication that helps people to interpret the
organization. State 3 disadvantages of grapevine to an organization.
10. Adaptation is an essential component of effective communication. Explain 2 ways through which you can adapt your message, in not more than two (2) sentences.
Knowledge Booster
Similar questions
- 10 In order to increase memberships, a fitness club in Dubai decides to develop an integrated marketing communications campaign. Explain this campaign and develop a specific example of each promotional tool that this fitness club could use to attract new members and retain existing membersarrow_forwardPreamble Frameline has three main business lines Agro Inputs Services Crop marketing/Commodity Trading Corporate Services(B2B)/Supply Chain Intelligent Services (Mergdata) As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Frameline’s communications, marketing and PR strategy. You are responsible for effectively promoting the business and mission of Frameline both internally and externally As part of the company’s Editorial, Content marketing & Brand Creative Team, you will be working synergistically with the Digital and Creative Content Associates to promote the company’s products and brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement Questions The quarterly planning session has started and the Director of MarketLine & Communications, who you report to, has requested you to…arrow_forwardPart A: students are to analyze the concept of integrated marketing communications. In other words, students must discuss IMC, five components of IMC, and the advantages and disadvantages of and IMC program. Part B: student's must research the Product Life Cycle (PLC) and why it is important for the marketing agent to properly identify the placement of their own product and, the placement of competing products. Part C: students must discuss the differences between the push and pull strategies.arrow_forward
- Mr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects. Q- Help Mr. Mohammed to understand the meaning of sourcing? (At least 100 words)arrow_forwardMr. Ahmed had subscribed for a new internet package from Omantel, however he was not happy with the speed. What process of selling offers Mr. Ahmed the best chance to express his unhappiness after experiencing the service? a. Personal selling b. Provocative selling c. Telemarketing d. Team sellingarrow_forwardPearson Copyright © 2018, 2017, 2016 Pearson Education, Inc. All Rights Reserved Insight on Business: Weebly Makes Creating Websites Easy • Class Activity What value does Weebly offer to small businesses? | -Are there any drawbacks to using Weebly to create an e- commerce presence? How are service providers like Weebly changing the nature of e- commerce? -arrow_forward
- H10. Assume you are the Marketing Manager for a local Health and Wellness firm. Prepare a report for the upcoming department meeting on Direct Marketing to explain the importance of direct marketing as a marketing communications tool. What are the four (4) strengths and four (4) weaknesses of direct marketing, and when do marketers generally use this tool?arrow_forwardThe research paper For choosing the wrong time to advertise your products on social media. I aim to explain when you choose the wrong time to advertise your products on social media. Can you contain the introduction, literature review and methodology, and conclusion? How do you choose the right time to advertise your products on social media. Suppose you choose the wrong time what will happen to your business. My question is obvious.arrow_forwardRelated question need answer for A,B,C A.You are the brand manager of Bashundhara Group. You manufacture cement, tissues, and face mask. Your owner asked you to develop the brand further. Using four strategies develop the brand. Relate examples with theory. B. You want to develop communication mix for your business. With the proper use of theory mention and explain five different communication mix for your upcoming product. C. Explain advertising objectives. Which objective you will use for your new product and why?arrow_forward
- 1) Francine is starting a clothing manufacturing company called Cozy Creations. Francine is thinking about using an Indirect Marketing Channel rather than a Direct Marketing Channel. Explain one advantage that an Indirect Marketing Channel would provide, Please use no more than 2 bullet points for your answer. 2) Tom wants to operate his own restaurant. State one reason why Tom might choose to become a restaurant Franchisee instead of operating the restaurant on his own? Please use no more than 2 bullet points for your answer. 3) Which of the following most accurately describes Coca Cola's distribution strategy: Intensive Distribution, Selective Distribution, or Exclusive Distribution? Provide one reason to support your answer, Please use no more than 2 bullet points for your answer. 4) ABC Electronics sells its computers through department stores and specialty stores, The specialty store owners are angry because the newest models of computers are always available for sale at the…arrow_forwardaccounting firm Ernst & Young (E&Y), which has had a Facebook page since the summer of 2006. According to thecompany’s Recruiting Director, E&Y uses its Facebook page to reach out to potential new employees. “Our goal was to find amedium Generation Y commonly goes to, so we could communicate with them in a way that’s relevant to their day-to-dayactivities.” The company also hoped to promote its brand and culture and show students (future employees) what E&Y was allabout and what it would be like to work there.A quick look at E&Y’s Facebook page confirms that the focus is on what the company most values including thelearning and development resources available to its employees, its commitment to social responsibility, its focus oninclusiveness, and its internships. Videos show interns and workers in the workplace describing their experiences with thecompany. The company’s 46,000 plus “fans” can use the company’s message board to write questions and comments. Andthose…arrow_forwardTopic: Determing the effect of influencer marketing on E-commerce growth in small businesses. identify and communicate abstract keywords in your study. Develop specific meaning of each concept in yourown words based on authoritative sources, so that the reader understands what you mean bythese terms. Conceptualisation involves specifying the higher-level constructs (often identifiedfrom your title) and their related concepts. The concepts must be relevant to your researchproblem.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON