MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 6, Problem 8QA
Summary Introduction

To determine: The different components of attitude.

Introduction:

After reviewing various definitions and models, it is generally accepted that attitude represents either positive or negative impact of the people. The three components of attitude are cognition, affect and behavior.

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