MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 6, Problem 24QA
Summary Introduction

To discuss: The concept of single sourcing, multiple sourcing and outsourcing.

Introduction:

In simple word outsourcemeans obtaining (the goods or a service) by a contract from an outside supplier.

Outsourcing is regarded as an agreement in which a company hires another company to be responsible for an activity that could be done internally, and many a times it involves transferring the assets and the employees from one firm to another. 

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