Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
6th Edition
ISBN: 9781305809789
Author: MONCZKA
Publisher: Cengage
Question
Book Icon
Chapter 6, Problem 1DQ
Summary Introduction

To select: A category and analyze how the category is strategic to an industry.

Category strategy development:

A category is a specific family of products or services that are utilized in delivering the appropriate value to the customer. A strategy is developed to deliver the category products or services in the supply chain management process. It is known as category strategy development.

Expert Solution & Answer
Check Mark

Explanation of Solution

Categorizing and analyzing how the category is strategic to an industry:

Oil versus gasoline:

The analysis made by EIA indicated that crude oil price is the main contributor to the change in gasoline prices in Country U. The prices of crude oil are greatly affected based on the level of supply relative to the demand for oil and petroleum products that are made from crude oil.

Strong worldwide demand and growth for petroleum products in the mid-period of the 2000s were the major reasons for the high crude oil prices in the mid of the year 2008. The seasonal change from summer gasoline to winter gasoline with lower cost combines along with reduced gasoline demand. It also contributed to the general reduction in prices from October to December 2011.

Oil prices have fluctuated widely since then mainly due to the concerns of petroleum supply worldwide and the economic conditions all over the world.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Industry for the marketing plan: Organic Food Retail     Background : The marketing plan focus on the purpose of describing the current marketing elements and it describes about the current position of the market. Marketing plan covers the clear goals and objectives of the business and helps to achieve the success. In the marketing plan, there is a description of the demand of the product, service or there is a discussion on strengths and weakness from the competitor’s point of view (Duermyer, 2012).     Question: Choose an Organic Food Retails (Real Company)   1. Introduction of the Organic Food Retail Service based on Background   2. Mission Statement for the marketing plan   3. Situation Analysis: External environment     i. Competitive environment (direct & indirect competitors)     ii. Economic environment     iii. Demographic environment     iv. Social and cultural environment     v. Political and legal environment
4. Suppliers helps the company to promote, sell, and distribute its goods to final buyers. MICRO MARKETING 5. Suppliers are unimportant link in the "value delivery system." MICRO MARKETING 6. Company must gain strategic advantage against the competitions. MICRO MARKETING 7. Publics are groups that has an interest in or impact on an organization's ability to achieve its downfall. MICRO MARKETING 8. Areas inside a company can be considered as macro environment. MICRO MARKETING
With the help of the attached, please outline reasons why favoring single-sourcing as opposed to multiple sourcing is best? Thanks
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning