To categorize: The given products in the portfolio and explain the situations where the products might fall in one more than one quadrants or evolve from one quadrant to another. Category strategy development: A category is a group of products or services that are used in providing appropriate value to the customer. A strategy is developed to deliver the category products or services in the supply chain management process. It is known as category strategy development.

Question

Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?

Answer 1

Question

Chapter 6, Problem 5DQ

Summary Introduction

To categorize: The given products in the portfolio and explain the situations where the products might fall in one more than one quadrants or evolve from one quadrant to another.

Category strategy development:

A category is a group of products or services that are used in providing appropriate value to the customer. A strategy is developed to deliver the category products or services in the supply chain management process. It is known as category strategy development.

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