Accor hotel industry Focus on industry-level data from Europe and UK Analysis The structure of the industry (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the industry, For example: the market share of major and/or small firms Industry size and growth rate over the 7 years Stage of the industry life cycle Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain

Accor hotel industry Focus on industry-level data from Europe and UK Analysis The structure of the industry (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the industry, For example: the market share of major and/or small firms Industry size and growth rate over the 7 years Stage of the industry life cycle Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 1DQ

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