Fundamentals of Information Systems
8th Edition
ISBN: 9781305082168
Author: Ralph Stair, George Reynolds
Publisher: Cengage Learning
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Question
Chapter 5, Problem 8DQ
Program Plan Intro
- Mention three type of customer information your CRM system should capture and ways in which you can capture this data.
- Mention the ways in which this captured information can be used to provide better service or increase revenue.
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As the head buyer for a major supermarket chain, you are constantly being asked by manufacturers and distributors to stock their new products. More than 50 new items are introduced each week. Many times, these products are launched with national advertising campaigns and special promotional allowance to retailers. To add new products, the amount of shelf space allocated to existing products must be reduced or items must be eliminated together. Develop a MIS report that you can use to estimate the change in profits from adding or deleting items from an inventory. Your analysis should include input such as estimated weekly sales in units, shelf space allocated to stock items, total cost per unit, and sales per unit. Your analysis should calculate total annual profit by items and then sort the rows in descending order based on total annual profit.
Background
CD Selections is a chain of 50 music stores located in California. Annual sales last year were $50 million, and they have been growing at about 3-5 percent per year for the past few years.
Margaret Mooney, Vice President of Marketing, has recently become both excited by and concerned with the rise of Internet sites selling CDs. The Internet has the potential to enable CD Selections to reach beyond its regional focus and significantly increase sales. However, the Internet also poses a significant threat as Web competitors such as CDnow and Amazon continue to take sales from CD Selections traditional stores.
CD Selections currently has a simple web page that provides information about the company and about each of its stores (e.g., map, operating hours, relative size).
The System
Approval has been given to create a new Internet sales system. A description of the new system is as follows:
The Internet sales system will store basic information about the CDs that it can sell over…
Read the following Case Study
Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities.
1) create decision tree
Chapter 5 Solutions
Fundamentals of Information Systems
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Ch. 5 - Prob. 1.2CTQCh. 5 - Prob. 2.1DQCh. 5 - Prob. 2.2DQCh. 5 - Prob. 2.1CTQCh. 5 - Prob. 2.2CTQCh. 5 - Prob. 1SATCh. 5 - Prob. 2SATCh. 5 - Prob. 3SATCh. 5 - Prob. 4SATCh. 5 - Prob. 5SATCh. 5 - Prob. 6SATCh. 5 - Prob. 7SATCh. 5 - Prob. 8SATCh. 5 - Prob. 9SATCh. 5 - Prob. 10SATCh. 5 - Prob. 11SATCh. 5 - Prob. 12SATCh. 5 - Prob. 13SATCh. 5 - Prob. 1RQCh. 5 - Prob. 2RQCh. 5 - Prob. 3RQCh. 5 - Prob. 4RQCh. 5 - Prob. 5RQCh. 5 - Prob. 6RQCh. 5 - Prob. 7RQCh. 5 - Prob. 8RQCh. 5 - Prob. 9RQCh. 5 - Prob. 10RQCh. 5 - Prob. 11RQCh. 5 - Prob. 12RQCh. 5 - Prob. 1DQCh. 5 - Prob. 2DQCh. 5 - Prob. 3DQCh. 5 - Prob. 4DQCh. 5 - Prob. 5DQCh. 5 - Prob. 6DQCh. 5 - Prob. 7DQCh. 5 - Prob. 8DQCh. 5 - Prob. 9DQCh. 5 - Prob. 10DQCh. 5 - Prob. 11DQCh. 5 - Prob. 12DQCh. 5 - Prob. 13DQCh. 5 - Prob. 1PSECh. 5 - Prob. 2PSECh. 5 - Prob. 3PSECh. 5 - Prob. 1WECh. 5 - Prob. 2WECh. 5 - Prob. 1CECh. 5 - Prob. 2CECh. 5 - Prob. 1.1CSCh. 5 - Prob. 1.2CSCh. 5 - Prob. 1.1aCSCh. 5 - Prob. 1.2aCSCh. 5 - Prob. 2.1CSCh. 5 - Prob. 2.2CSCh. 5 - Prob. 2.1aCSCh. 5 - Prob. 2.2aCS
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.Similar questions
- Read the following Case Study Leah Jones is the IT manager at Rock Solid Outfitters, a medium-sized supplier of outdoor climbing and camping gear. Steve Allen, the marketing director, has asked Leah to develop a special web-based promotion. As Steve described it to Leah, Rock Solid will provide free shipping for any customer who either completes an online survey form or signs up for the Rock Solid online newsletter. Additionally, if a customer completes the survey and signs up for the newsletter, Rock Solid will provide a $10 merchandise credit for orders of $100 or more. Leah has asked you to develop a decision table that will reflect the promotional rules that a programmer will use. She wants you to show all possibilities. 1) create the basic decision table 2)Leah has seen your decision table and thinks it could be simplified to eliminate any combinations that would be unrealistic or redundant. How will you proceed?arrow_forwardAssume that you are the owner of a large landscaping firm serving hundreds of customers in your area. Identify the kinds of customer information you would like to have captured by your firm’s CRM system. How might this information be used to provide better service or increase revenue?arrow_forwardEstate Property Management is a long-standing family business and has been the only real estate agent serving the people of Pleasantville for over 50 years. The business focuses on buying and selling of non-commercial properties in and around Pleasantville. They also provide rental management services to property owners. These have become the primary sources of revenue. Estate Property Management has been slow to integrate new technologies, such as Big Data and location-based services, into the business. But facing swift competition from large property chains moving into the area, Estate Property Management is feeling the pressure to innovate. Recently the University of Florida has opened a new campus in the area. Estate Property Management’s view this as an opportunity to expand their business to serve the new student population soon to take up residence in the area. Currently Estate Property Management only hold basic information in their database, but they have been collecting such…arrow_forward
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