Case Report on SBRU
Summer Breaks 'R' Us (SBRU) represents an online travel service provider that books
summer break trips to resorts for university students. Students have booked summer break
trips for decades, but changes in technology have transformed the travel business in recent
years. SBRU moved away from having campus representatives with posted fliers and moved
to the Web. The basic idea is to get a group of students to book a room at a resort for one of
the traditional summer break weeks.
SBRU contracts with dozens of resorts in key summer break (Dec- Feb) destinations in Bali,
Bangkok, Dubai, Istanbul, Hawaii, and the Caribbean. Its website shows information on each
resort and includes prices, room availability, and special features. Students can research and
book a room, enter contract information, pay deposits, and make final payments through the
system. SBRU provides updated booking information, resort information updates, and travel
information for booked students when they log into the site. SBRU management is however
concerned that students must feel comfortable with using their system.
The resorts also need access to information from SBRU once they have completed
registration. However, registration is not free and involves a payment made to the SBRU
management. The resorts need to know about their bookings for each week, the room types
that are booked, and so forth. Before the summer break booking season starts, the resorts
need to enter information on their resorts, including prices and special features. Resorts
need to be paid by SBRU for the bookings. Furthermore, resorts need to be able to report
and collect for damages caused by summer breaker students during their stay.
SBRU has recently decided to upgrade its system to provide social networking features for
students. It is currently researching possibilities and collecting information from prospective
customers (i.e. students) about desirable features and functions. From the business
standpoint, the idea is to increase bookings by capturing good experiences before, during, and
after the trip. Students must be provided with suitable and easy to use networking
functionalities to provide their feedback.
Carefully read the case report on SBRU and answer the following questions:
What are the main functional requirements for the major subsystem areas (i.e., resort
relations, student booking, accounting and finance, and social networking)?
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