MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 5, Problem 6DRQ
Summary Introduction
To discuss: Difference between the non-probability and probability sampling and the best situation for random sampling and stratified sampling and Quota sampling.
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Differentiate between the following: Cluster sampling and stratified sampling Probability sampling and non-probability sampling
Population + Sampling
Pretend that you are tasked to research about Wits College students' satisfaction. You are basically assessing if students are satisfied with the College.
Identify the population of that study.
Give a realistic sample.
Explain why you chose the sample you have. You need to justify that your sample is ideal for the study.
1.The most critical criterion in selecting a sampling technique is
A.how well the sample represents the population being studied
B.the size of the sample
C.the sampling methodology used to select the sample
D.the sampling unit
2.When examining a research problem, prior research a company has conducted on a previous research question would be classified as
A.internal secondary data
B.internal primary data
C.external secondary data
D.external primary data
3.
The first step in the marketing research process is to define the issue or problem. The second step is to
A.examine secondary data for relevant information
B.conduct a primary research study
C.decide if an outside research firm will be used or if the research will be conducted internally
D.analyze and interpret the data
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Explain how cluster sampling is different from stratified samplingarrow_forward“Psychological effects of Covid-19 and Older Persons of District Islamabad: An Anthropological Perspective” a) Select one sampling technique and justify your selection. b) Choose one data collection method for your research Topic. And explain how will it be appropriate for authentic/accurate data?arrow_forwardCan you describe when is it accurate to use systematic sampling or when is it not? Provide an example on a marketing context.arrow_forward
- estion 9: Which of the following will give a more "accurate" representation of the population from wh ple has been taken? A) A large sample based on the convenience sampling technique 3) A small sample based on simple random sampling C) A small cluster sample D) A large sample based on simple random sampling tion 10: Researchers claim that the taxes paid are not perceived as same according to the "Region of the d States" people live? Help the researcher. Which statistical test can we use to help the researcher? i-squared test of independence rtial correlation B) Pearson Correlation D) Discriminant Analysis ion 11: You are interested in finding whether people who lost a close friend tend to help others more often. ill perform a(n): -squared test of independence ependent sample t-test B) Multiple regressions D) One-way ANOVA on 12: Which of the following sampling methods is the best way to select a group of people for a study re interested in making statements about the larger…arrow_forwardWhich sampling method includes elements from each of several mutually exclusive groups within a population? Multiple Choice Simple random Systematic Double Cluster Stratifiedarrow_forwardWhat are some of the differences between a descriptive model and a prescriptive model?arrow_forward
- 1) Describe the under-listed sampling techniques:a) Cluster sampling; b) Quota Sampling 2) Describe qualitative data and quantitative data in marketing research.arrow_forwardWhat are some of the key distinctions between a descriptive model and a prescriptive model?arrow_forwardUnder situation analysis on Marketing statistics and competitor analysis Of DMRi?arrow_forward
- summary of the 5 techniques that are used in selecting sample elements out of a population in research.arrow_forwardTelephone surveys may use a telephone directory to identify individuals for a study. Speculate on the type of household that would be underrepresented by using this sampling frame.arrow_forward
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