MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 5DRQ
Summary Introduction
To discuss: The place where the data for
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Where are data for marketing research obtained? Giveexamples of internal and external data.
What are the characteristics of a good marketing research ?
What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?
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- There are factors that determine which areas of market research should beprioritised in purchasing and supply.arrow_forwardOutline a marketing research process to be used to gather information on present or potential customers.arrow_forwardExplain why it’s important to carefully define the problem or opportunity a marketing research study is designed to investigate.arrow_forward
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