MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 5, Problem 12DRQ
Summary Introduction
To discuss: The term big data and the ways it is important to
Big data is involving massive data files that are obtained from both structured and unstructured data bases.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What is marketing research?
What is the importance of marketing research?
Why is qualitative research so important in marketing research ?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?arrow_forwardHow can companies use market research to validate and refine their value propositions?arrow_forwardWhat is marketing intelligence system? Explain how it differs from internal data? What are the advantages and disadvantages of both ?arrow_forward
arrow_back_ios
arrow_forward_ios