MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 5, Problem 5QA
Summary Introduction

To determine: The term data mining, primary data types for data mining and its important application for the marketer.

Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.

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What is data mining? for marketers, what are some ofthe most important applications
Explain the concept of data warehousing and its role in data modeling. How does it differ from traditional database systems?
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