MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 5, Problem 3QA
Summary Introduction
To determine: The concept of big data and some of its competitive advantages
Introduction: The set of facts figure details collected for analysis or reference are celled as data. Companies maintain data through database management and analyze data to get valuable information from it for decision making purpose.
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What does the expression "Big Data" mean? What advantages does big data have for competition?
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MARKETING:REAL PEOPLE,REAL CHOICES
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