What are the reasons for collecting data from customers? How will we protect that data? What are our responsibilities regarding what we collect, and when does that responsibility become ours?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the reasons for collecting data from customers? How will we protect that data? What are our responsibilities regarding what we collect, and when does that responsibility become ours?

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