Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 5, Problem 5.21EE
Summary Introduction
Summary:
Person X is the sales manager of a pharmaceutical company which has recently acquired the license for selling an allergy medicine in a dispenser which is unique. The owner of the company has increased the price 4 times since the demand will be very high. The dilemma for Person X is that middle-income people will find it harder to purchase the drug which was before was at a reasonable price. The owner has called everyone for a meeting to discuss the increase in price.
To explain: The areas of management functions involved in this scenario, the skills, and the strategies.
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Chapter 5 Solutions
Business Essentials (12th Edition) (What's New in Intro to Business)
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