Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 5, Problem 5.10AE
Summary Introduction

To critique: The mission statements of different companies.

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Could you please evaluate the various mission statements of various organizations and write an example of an effective vision and mission statement?
Mission statements guide an organization’s decisions and strategic plans. Locate an organization’s mission statement. Evaluate the effectiveness of the organization’s mission statement. What changes would you propose the organization make to the mission statement?
What is a mission statement, and how should a firm define its business mission? Give examples to illustrate a good and bad mission statement.
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