Assume Suresh owns a small hotel catering to foreign travelers. It had been a profitable business prior to the COVID-19 pandemic. However, the COVID-19 epidemic and the subsequent lockdowns forced him to close the business, as the pandemic dealt a significant hit to the tourism industry. Suresh, on the other hand, intends to launch his business once the situation stabilizes. As a result, he wishes to seek your assistance in analyzing the marketing climate prior to restarting the firm. As such, you are expected to analyze the present marketing climate and explain the causes and forces to which he should pay special attention during this period of uncertainty. (1000 Words)
Assume Suresh owns a small hotel catering to foreign travelers. It had been a profitable business prior to the COVID-19 pandemic. However, the COVID-19 epidemic and the subsequent lockdowns forced him to close the business, as the pandemic dealt a significant hit to the tourism industry. Suresh, on the other hand, intends to launch his business once the situation stabilizes. As a result, he wishes to seek your assistance in analyzing the marketing climate prior to restarting the firm. As such, you are expected to analyze the present marketing climate and explain the causes and forces to which he should pay special attention during this period of uncertainty. (1000 Words)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assume Suresh owns a small hotel catering to foreign travelers. It had been a profitable business prior to the COVID-19 pandemic. However, the COVID-19 epidemic and the subsequent lockdowns forced him to close the business, as the pandemic dealt a significant hit to the tourism industry. Suresh, on the other hand, intends to launch his business once the situation stabilizes. As a result, he wishes to seek your assistance in analyzing the marketing climate prior to restarting the firm. As such, you are expected to analyze the present marketing climate and explain the causes and forces to which he should pay special attention during this period of uncertainty. (1000 Words)
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