Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 5, Problem 5.11AC
Summary Introduction
Case summary:
Company BH water is designed by the top most experts and it are awarded as World’s best water. This water contains electrolytes and minerals. This cost $72 for case of 24 water bottles.
This water is available only in fine restaurants, luxury hotels and gourmet markets. Another luxury water is Company FBH cost $100 for a bottle. This is cost is exclusive of silver or gold cap. If anyone needs with this cap then the cost will be doubled. Company A tops all these companies at $60,000 for a bottle.
Characters in the case:
- Company BH
- Company FBH
- Company A
To discuss: The buying factors which affects the consumers who buys luxury water bottles.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Please do not give solution in image formate thanku
choosen product acer laptop:
Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements
You are making a special hot chocolate that costs you $0.45 per serving. You sell each serving for $3.50. What is the beverage cost percent?
1) Would you purchase a hybrid food product that mixes plant-based meat with real animal products? Why/why not?
2) Propose a new food product that contains a mix of plant-based meat ingredients and real animal products
Describe your product idea in detail. What is it? How is it eaten?
What ingredients would your idea contain?
Why do you think it would be popular?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Brand: Sandwich Guy Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.arrow_forwardKarim is buying a very expensive car from Ferrari; he drove two hours to get to the store and wasn't interested to check any other brands. This car is an example of a: Convenience product Unsought product O Specialty product Shopping productarrow_forwardCreate a business idea generation,customers and value propsition that is sustainable and marketable . Give 3 ideas and for GOOD HEALTH AND WELL BEING . Create a Value propostion canvas that can cater to the target user's needs. Create an app for Good health and well being. List down the what product is similar to and the key differents of this personal health app is. Example below I like to develop a personal health app that would remind people that its time for their annual pap smear, mammogram, ultrasound and when they reach 50 years old-their colonoscopy, lipid panel profile. So that it will not be kind of a guessing game of when did I had my last blood chem. The previous results are also found in this app so that it would be easier to track down and you can print it so have a copy to show in your next doctor's visit This product is similar to: other general health apps various app that remind you The key different/s of this personal health app is/are: Once you given your…arrow_forward
- To remain successful, the company needed a regular flow of new products coming on stream all the time. It therefore needed to know and understand the kinds of products that would keep the customers coming back again and again. Part of the problem that had to be overcome was the availability of choices, both within the eleven-inch doll market, and also outside it (nobody likes to be limited to any one thing, and the buyers and consumers of Barbie dolls are no different). So the brand logo and distinctive colour scheme (a bright pink) were developed so as to be capable of being attached to every product that came out. Also, the core range of products had to be universally available, and at prices that would allow for unconsidered, whim and largely cash purchases to be made. So the products were made available at all possible outlets, including supermarkets, department stores and independent corner shops. In the UK and many parts of the USA and the EU, the decline of independent toy shops…arrow_forwardJill thinks all dishwashing soaps are alike, so she buys the cheapest brand. Jack buys the brand of laundry detergent his mom always bought. Consumers typically have low involvement with the decision to buy household cleaning products and make quick choices. But Elena researches nontoxic cleaning supplies in detail before her baby is born. The market for green cleaning products was pioneered by small firms like Seventh Generation, Inc., which, in 1988, started selling environmentally friendly household products in health food stores and specialty stores. Two decades later, in 2007, green cleaners still accounted for less than 1% of cleaning product sales, even though surveys found that 60% of consumers were “concerned about the impact cleaning products have on the environment.” Only truly committed green consumers will make an extra trip to a specialty store to pay more for utilitarian looking products that are perceived to be less effective because they are environmentally safer. Even…arrow_forwardThe WholeBody Spa sells moisture at $34.50 a tube. After several weeks, they marked down the tube price 28%. What is the new sales price of a tube?arrow_forward
- What is Product Modifier in The Walt Disney Company ( full answer + examples please)arrow_forward32- Which one of the following is the reason for inelastic consumers that the retailers should consider in fixing the price? a. Consumers are price sensitive b. There are substitutes c. There are no substitutes d. Purchase urgency is lowarrow_forwardMulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…arrow_forward
- When the salesperson "Sami" 4 points tells his customer "Youssef" the following: "Mr. Youssef, we have discussed several benefits that seem especially important to you. First, you agree that this line will be popular with the fashion-conscious shoppers your store caters to. Second, you indicated that the prices I quoted will allow you excellent profit margins, and third, if we process your order now, you will have the merchandise in time for the pre-holiday buying period. With this in mind, let's go ahead and process your order today." Which method Sami is using when closing the sale with his prospect Mr. Youssef? * O Direct Appeal Close Trial Close. Summary-of-Benefits Close Assumptive Close.arrow_forwardMulling over M & M In the 1930s Spanish Civil War, Forrest Mars saw soldiers eating chocolate pellets with a hard shell to carry these chocolates easily without the risk of melting. This gave him an idea, and the M&M’s Plain Chocolate Candies were introduced in the USA market in 1941. The product was a hit with the American soldiers and U.S. Army became its first big customer as it gave the soldiers an option to carry chocolate in tropical climates without melting. In 1949, the brand introduced the tagline “Melt in your mouth, not in your hand,” and this led to a considerable increase in its sales because it delivered on a solid insight, especially from parents who did not like to see their children making a mess when eating chocolate. M&M’s are button-shaped chocolate-filled candies with hard shells surrounding a filling which varies depending upon the type of M&M’s. The product is available in various colors – red, yellow, orange, brown, green, and blue. Initially,…arrow_forward19. You prefer superior brands to inferior brands. Given this information, the next time you buy a chocolate bar, you should choose an inexpensive bar to save money. choose the brand with the highest MU/P. choose a superior brand to so you get the best possible bar. I choose to use one of my three skips on this question. choose a medium priced bar to ensure decent quality and prevent being ripped off by expensive brands.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning