Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
Book Icon
Chapter 4.1, Problem 1LO
Summary Introduction

To identify: The 5 opportunities offered by digital marketing.

Digital marketing is the process of using digital tools such as advertisment, internet, social media, and search engine to reach its local customers and global customers.

Blurred answer
Students have asked these similar questions
What are the two advantages and disadvantages of Digital Marketing ?
Discuss the application of digital marketing in the marketing mix
Why do businesses, particularly those in the hotel and tourist industries, embrace digital marketing?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning