Principles Of Operations Management
11th Edition
ISBN: 9780135173930
Author: RENDER, Barry, HEIZER, Jay, Munson, Chuck
Publisher: Pearson,
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Chapter 4, Problem 54P
Dave Fletcher, the general manager of North Carolina Engineering Corporation (NCEC), thinks that his firm’s engineering services contracted to highway construction firms are directly related to the volume of highway construction business contracted with companies in his geographic area. He wonders if this is really so, and if it is, can this information help him plan his operations better by
a) Using this data, develop a regression equation for predicting the level of demand of NCEC’s services.
b) Determine the coefficient of correlation and the standard error of the estimate.
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Dave Fletcher, the general manager of North Carolina Engineering Corporation (NCEC), thinks that his firm's
engineering services contracted to highway construction firms are directly related to the volume of highway
construction business contracted with companies in his geographic area. He wonders if this is really so, and if it is
can this information help him plan his operations better by forecasting the quantity of his engineering services
required by construction firms in each quarter of the year? The following table presents the sales of his services and
total amounts of contracts for highway construction over the last 8 quarters:
Quarter
Sales of NCEC Services (in $ thousands)
Contracts Released (in $ thousands)
1
7
153
2
10
172
3
4
14
9
197 175
9-0-0
where y Dependent Variable and x = Independent Variable.
D
5
6
13
11
202
182
7
8
11
16
205 223
a) Using the given data, the least-squares regression equation for predicting the level of demand of NCEC's services
is (round your…
You are responsible of developing the six-month aggregate production plan at Sodas Galore, a
manufacturer of soft drinks. Your company makes three types of sodas: regular, diet and
super-caffeinated. All three types are made using the same production process, and the
switching costs can be ignored as they are so minimal. The S&OP team case created the
following forecast of demand for the next six months. In addition to the sales forecast, the
company has also developed planning values that are also shown in the next table.
Month
Sales Forecast (cases)
Softdrinks Planning Values
January
24,000
Current workforce
8 workers
32,000 Average monthly output per worker
32,000 Inventory holding cost
46,000 Regular wage rate
February
4,000 cases per month
$.30 per case per month
$20.00 per hour
March
April
May
60,000 Regular production hours/month
44,000 Overtime wage rate
160 hours
June
$30.00 per hour
240,000 Hiring cost
$1,000 per worker
$1.15 per case
Total
Subcontracting cost
Firing/layoff…
TIRES FOR YOU - Forecast & EOQ
Forecast
Tires for You, Inc. (TFY), founded in 1987, is an automotive repair shop specializing in replacement tires. Located in Altoona, PA, TFY has grown successfully over the past few years because of the addition of a new general manager, Katie McMullen. Since tire replacement is a major portion of TFY's business (it also performs oil changes, small mechanical repairs, etc.), Katie was surprised at the lack of forecasts for tire consumption for the company. Her senior mechanic, Skip Grenoble, told her that they usually stocked for this year what they sold last year. He readily admitted that several times throughout the season stockouts occurred and customers had to go elsewhere for tires.
Although many tire replacements were for defective or destroyed tires, most tires were installed on cars whose original tires had worn out. Most often, four tires were installed at the same time. Katie was determined to get a better idea of how many tires to…
Chapter 4 Solutions
Principles Of Operations Management
Ch. 4 - Ethical Dilemma We live in a society obsessed with...Ch. 4 - What is a qualitative forecasting model, and when...Ch. 4 - Identify and briefly describe the two general...Ch. 4 - Identify the three forecasting time horizons....Ch. 4 - Briefly describe the steps that are used to...Ch. 4 - A skeptical manager asks what medium-range...Ch. 4 - Explain why such forecasting devices as moving...Ch. 4 - What is the basic difference between a weighted...Ch. 4 - What three methods are used to determine the...Ch. 4 - Research and briefly describe the Delphi...
Ch. 4 - What is the primary difference between a...Ch. 4 - Define time series.Ch. 4 - What effect does the value of the smoothing...Ch. 4 - Explain the value of seasonal indices in...Ch. 4 - Prob. 14DQCh. 4 - In your own words, explain adaptive forecasting.Ch. 4 - Prob. 16DQCh. 4 - Explain, in your own words, the meaning of the...Ch. 4 - Prob. 18DQCh. 4 - Give examples of industries that are affected by...Ch. 4 - Prob. 20DQCh. 4 - Prob. 21DQCh. 4 - CEO John Goodale, at Southern Illinois Power and...Ch. 4 - The following gives the number of pints of type B...Ch. 4 - a) Plot the above data on a graph. Do you observe...Ch. 4 - Refer to Problem 4.2. Develop a forecast for years...Ch. 4 - A check-processing center uses exponential...Ch. 4 - The Carbondale Hospital is considering the...Ch. 4 - The monthly sales for Yazici Batteries, Inc., were...Ch. 4 - Prob. 7PCh. 4 - Daily high temperatures in St. Louis for the last...Ch. 4 - Lenovo uses the ZX-81 chip in some of its laptop...Ch. 4 - Data collected on the yearly registrations for a...Ch. 4 - Use exponential smoothing with a smoothing...Ch. 4 - Prob. 12PCh. 4 - At you can see in the following table, demand for...Ch. 4 - Prob. 14PCh. 4 - Refer to Solved Problem 4.1 on page 144. a) Use a...Ch. 4 - Prob. 16PCh. 4 - Prob. 17PCh. 4 - Prob. 18PCh. 4 - Income at the architectural firm Spraggins and...Ch. 4 - Resolve Problem 4.19 with = .1 and =.8. Using...Ch. 4 - Prob. 21PCh. 4 - Refer to Problem 4.21. Complete the trend-adjusted...Ch. 4 - Prob. 23PCh. 4 - The following gives the number of accidents that...Ch. 4 - In the past, Peter Kelles tire dealership in Baton...Ch. 4 - George Kyparisis owns a company that manufactures...Ch. 4 - Attendance at Orlandos newest Disneylike...Ch. 4 - Prob. 28PCh. 4 - The number of disk drives (in millions) made at a...Ch. 4 - Prob. 30PCh. 4 - Emergency calls to the 911 system of Durham, North...Ch. 4 - Using the 911 call data in Problem 4.31, forecast...Ch. 4 - Storrs Cycles has just started selling the new...Ch. 4 - Prob. 35PCh. 4 - Prob. 36PCh. 4 - Prob. 37PCh. 4 - Prob. 38PCh. 4 - Prob. 39PCh. 4 - Prob. 40PCh. 4 - Prob. 41PCh. 4 - Prob. 42PCh. 4 - Mark Gershon, owner of a musical instrument...Ch. 4 - Prob. 44PCh. 4 - Cafe Michigans manager, Gary Stark, suspects that...Ch. 4 - Prob. 46PCh. 4 - The number of auto accidents in Athens, Ohio, is...Ch. 4 - Rhonda Clark, a Slippery Rock, Pennsylvania, real...Ch. 4 - Accountants at the Tucson firm, Larry Youdelman,...Ch. 4 - Prob. 50PCh. 4 - Using the data in Problem 4.30, apply linear...Ch. 4 - Bus and subway ridership for the summer months in...Ch. 4 - Prob. 53PCh. 4 - Dave Fletcher, the general manager of North...Ch. 4 - Prob. 55PCh. 4 - Prob. 56PCh. 4 - Prob. 57PCh. 4 - Sales of tablet computers at Ted Glickmans...Ch. 4 - The following are monthly actual and forecast...Ch. 4 - Prob. 1CSCh. 4 - Prob. 2CSCh. 4 - Prob. 3CSCh. 4 - Prob. 1.1VCCh. 4 - Prob. 1.2VCCh. 4 - Using Perezs multiple-regression model, what would...Ch. 4 - Prob. 1.4VCCh. 4 - Prob. 2.1VCCh. 4 - Prob. 2.2VCCh. 4 - Prob. 2.3VCCh. 4 - Prob. 2.4VCCh. 4 - Prob. 2.5VC
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- Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern Corrugated. Ben said, I dont like the salesman from that company. He comes around here acting like he owns the place. He loves to tell us about his fancy car, house, and vacations. It seems to me he must be making too much money off of us! Jeff responded that he heard Southeastern Corrugated was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs. After the meeting, Ben decided he had heard enough. After all, he prided himself on being a results-oriented manager. There was no way he was going to allow that salesman to keep taking advantage of Coastal Products. Ben called Jeff and told him it was time to rebid the corrugated contract before Southeastern came in with a price increase request. Who did Jeff know that might be interested in the business? Jeff replied he had several companies in mind to include in the bidding process. These companies would surely come in at a lower price, partly because they used lower-grade boxes that would probably work well enough in Coastal Products process. Jeff also explained that these suppliers were not serious contenders for the business. Their purpose was to create competition with the bids. Ben told Jeff to make sure that Southeastern was well aware that these new suppliers were bidding on the contract. He also said to make sure the suppliers knew that price was going to be the determining factor in this quote, because he considered corrugated boxes to be a standard industry item. As the Marketing Manager for Southeastern Corrugated, what would you do upon receiving the request for quotation from Coastal Products?arrow_forwardLocated in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. Everything from the snack-bar menus to the ski-shop merchandise is presented with families in mind. So that parents can have fun in the snow without worry, the resort has a Childrens Center for children who are too young to ski or have no interest. Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. 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Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 Of the four categories of variables, which one seems to be the most central to Ski Butternuts segmentation strategy, and why?arrow_forwardLocated in the picturesque Berkshire Mountains of Western Massachusetts, Ski Butternut has been a family-owned, family-oriented ski destination for more than 50 years. The resort includes 22 trails for downhill skiing and snowboarding, two terrain parks for riding, and a dedicated area for snow tubing. Although Ski Butternut hosts some non-ski events during summer and fall, its business goes into high gear when snowy weather arrives, bringing skiers and riders from across Massachusetts, Connecticut, New York, and New Jersey. Matt Sawyer, Ski Butternuts director of marketing, says the primary target market has always been families with young children who are seeking affordable skiing. 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Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 What role do geographic variables play in Ski Butternuts segmentation and targeting?arrow_forward
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Fifth-graders are invited to ski for free when accompanied by an adult who buys an adult lift ticket. The resort also created two terrain parks for young snowboarders who were clamoring for a more exciting riding experience. Without the terrain parks, Sawyer says, these boarders would have asked their parents to take them to competing mountains in Vermont. Ski Butternuts research shows that first-timers are a particularly important segment, because they tend to have a strong allegiance to the resort where they learn to ski. First-timers typically visit the resort seven times before seeking out more challenging mountains. As a result, Ski Butternut has made teaching first-timers to ski or snowboard one of its specialties. For this market, the resort bundles ski or board rentals, lift tickets, and also offers a wide range of individual and group lessons for all ages and abilities at a value price. Because Ski Butternut has trails for different skill levels, beginners can challenge themselves by changing trails within the resort once they feel confident. Ski Butternut also targets seniors and college students. Knowing that weekends are the busiest period, the resort offers special midweek prices to attract seniors who have free time to ski on weekdays. College students are particularly value-conscious, and they often travel to ski resorts as a group. As a result, Ski Butternut offers weekend and holiday discounts to bring in large numbers of students who would otherwise ski elsewhere. Thanks to Facebook, Twitter, and other social media, students quickly spread the word about special pricing, which enhances Ski Butternuts ability to reach this key segment. In addition, the resort highlights discount pricing for families when targeting specific segments, such as scout troops, military personnel, emergency services personnel, and members of local ski clubs. Another segment Ski Butternut has selected for marketing attention is ski racers. The resort features professional coaching, lessons, and programs for ski racers in the age group of 8 to 20. Sawyer notes that these ski racers are extremely dedicated to training, which means theyre on the slopes as often as possible, a positive for the resorts attendance and revenue. To stay in touch with racers, Ski Butternut has a special website and a dedicated Facebook page. Sawyer conducts up to 1,200 customer surveys every year to better understand who his customers are and what they need. He also compares the results with skiers who visit mountains of a similar size in other areas. Digging deeper, he analyzes data drawn from the ski shops rental business to build a detailed picture of customers demographics, abilities, and preferences. Based on this research, he knows that the typical family at Ski Butternut consists of two children under age 18 who ski or ride, and at least one parent who skis. Because they can obtain so much information from and about their customers, Sawyer and his team are able to make better decisions about the marketing mix for each segment. By better matching the media with the audience, they get a better response from advertising, e-mail messages, and other marketing communications. As one example, they found that 15 percent of the visitors to Ski Butternuts website were using a smartphone to access the site. Sawyer has now created a special version of the site specifically for mobile use and created a text-message contest to engage skiers who have smartphones.16 How is Ski Butternut applying behavioristic variables in its segmentation strategy? Explain your answer.arrow_forwardDiscuss how flexibility in production systems relates to the forecast horizon and forecast accuracy?arrow_forwardThe department manager is using a combination of methods to forecast sales of toasters at a local department store. The demands are shown in the table below. Use two decimals in your answer. Week Actual Demand 24 2 30 3 32 4 35 40 6 43 Using weights of 0.50, 0.30, 0.20, Calculate the weighted three-week moving average for week 6 29.80 O 33.10 36.90 O 40.50arrow_forward
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- Dave F letcher, the general manager of NorthCarolina Engineering Corporation (NCEC), thinks that his firm'sengineering services contracted to highway construction firms aredirectly rela ted to the volume of highway construction businesscontracted with companies in his geographic area. He wondersif thjs is really so, and if it is, can this information help him planhjs operations better by forecasting the quantity of his engineeringservices required by construction firms in each quarter of theyear? The following table presents the sales of his services andtotal amounts of contracts for hjghway construction over the pasteight quarters:…arrow_forwardThe table below comprises of demand from the last 10 months: Month Demand 1 31 2 34 3 33 4 35 5 37 6 36 7 38 8 40 9 40 10 41 Calculate the exponential smoothing with trend forecast for the second month using a alpha and delta of 0.3 each. Take the initial exponentially smoothed forecast (F1) of 30 and initial trend forecast (T1) of 1. Note: I have tried solving this question and I got 31, but unfortunately it was the wrong answer.arrow_forwardWhat effect has improved forecasting had on inventory and capital requirements?arrow_forward
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