Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 4, Problem 4.9CTE
Summary Introduction

To discuss: The two companies which has social media monitoring.

Social media monitoring:

Social media monitoring refers to the usage of social networking sites as a tool of marketing. This helps in analyzing, then accepting and finally responding on the company’s product, end users and reputation.

Summary Introduction

To discuss: The two other sites which use monitoring and their uses by marketers.

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