Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 2ALC
Summary Introduction
To discuss: The role of marketing information system.
Introduction:
Marketing information system (MIS) is the information about the market, consumer, and their needs and preferences.
Summary Introduction
To discuss: The individual components linked with MIS and their contribution.
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1. What is a marketing plan and how is it used? Which section of the marketing plan is most important? Why? The least important?
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Big Data :
Select an organization that employs a highly personalized approach to selling products or services to its customers online. Ideally, this is one that you have used in the past so that you are more familiar with it.
What are some different ways that the selected organization employs personalization in its marketing efforts?
What are some specific actions/behaviors that customers engage in on the organization’s website that enable personalized marketing efforts you identified above?
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Marketing: An Introduction (12th Edition)
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