Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 4, Problem 3SQ
Summary Introduction
To determine: The value-of-service pricing and determine whether the approach will be valid in the present trends.
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How is value-of-service pricing calculated? Is this price strategy still applicable today?
What is the concept of cost-of-service pricing? What is the difference between value-of-service and cost-of-service pricing?
How do service businesses use off-peak pricing?
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Transportation: A Global Supply Chain Perspective
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- How can the three main approaches to service pricing be used to come to a good pricing point for a particular service?arrow_forwardHow can a company effectively use dynamic pricing to optimize revenue during peak and off-peak seasons?arrow_forwardWhat pricing strategy does a car dealer and an airline use?arrow_forward
- Competition Pricing is compared to what board game? Why and how the principles of this game can be applied to competition pricing?arrow_forwardHow can service providers use pricing strategies to create perceived value for their services and compete in a crowded marketplace?arrow_forwardWhat is cost-of-service pricing? What is the relationship between value-of-service pric- ing and cost-of-service pricing?arrow_forward
- What is Zone pricing?arrow_forwardCost plus pricing is a logical method of pricing since it takes into account current demand, perceived value, and competition. TRUE OR FALSE?arrow_forwardWhy does a box of mac n cheese cost significantly less than an electric scooter? Explain. Why do you think the price of a box of mac n cheese costs around $4.50? How is that price set? Could you find a lower price for this item? A higher price? Why?arrow_forward
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