Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 3, Problem 9ALR
Summary Introduction
To discuss: The importance for a firm to create an ethics program.
Ethics Management Programs are planned by a business or an organization as an endeavour to have dignified compositions for guaranteeing the organization is seen as reasonable, truthful and liable.
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