Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 3, Problem 4CTE
Summary Introduction
To Discuss: Whether rebate programs are ethical.
Introduction: Ethics Management Programs are planned by a business or an organization as an endeavour to have dignified compositions for guaranteeing the organization is seen as reasonable, truthful and liable.
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The issue raised is whether the practice of reducing the contents of packages without changing the package size or price is deceptive and therefore unethical if manufacturers do not inform consumers of the change. Consumer advocates believe it is; manufacturers do not. What is your thought and position on this issue?
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- The marketing function practices imply lots of contradictions and arguments issues. You are requested to choose any of those different issues to provide an informative extended essay about. The report must show how far this issue affects the ethical, legal, societal, and/or fairness treatment to some groups, countries and/or individuals throughout the world. Different literature review readings are required to comprehend the whole issue from various perspectives to write your essay professionally. Your essay must show your own view on this issue as well as your recommendations and suggestions to overcome its negative effects. the topic: Where is the line between persuading customers and manipulating customers to purchaseproducts, services, and ideas? Is some marketing promotion really corporate propaganda ?arrow_forwardConsumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.arrow_forwardIn your textbook on page 387, the authors engage in a brief discussion on why consumers may choose to pay $300 for a pair of Tiffany pearls which come in a fancy blue box versus another nameless pair which can be purchased from Pearl World for $43 and on Amazon for $19. 1. Share with your colleagues an experience you had when faced with the decision of choosing between a name brand and generic item. 2. In your general shopping experiences or given your general purchasing behavior, does name brand recognition matter to you? Why or why not.arrow_forward
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