Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 3, Problem 3CTE
Summary Introduction
To Discuss: The social cultural environment that affect marketing of foie gras and other components of
Introduction: Ethics Management Programs are planned by a business or an organization as an endeavour to have dignified compositions for guaranteeing the organization is seen as reasonable, truthful and liable.
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Modern marketers consider ethical practices highly in their business operations. As a Risk Manager for a listed corporation, warn your marketing team on issues relating to inappropriate behaviour
Consumers can be vulnerable. They may easily believe and be manupilated when marketers have their important and personal information. Marketers may choose groups of consumers who are easier to target and "get" them to spend on unnecessary items. What do you think about this issue?
What can marketers do to overcome this dilemma? to generate profits for the company, and at the same time, bring real values and protect the consumers?
What steps have enlightened companies taken to carry out socially responsible and ethical marketing that creates sustainable value for both individual customers and society as a whole?
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Contemporary Marketing (MindTap Course List)
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- The Federal Trade Commission and other governmental agencies have been both praised and criticized on their regulation of marketing activities. To what degree do you think the government should regulate marketing? Explain your position?arrow_forwardEthics despite best efforts to ensure product safety,products that pose a danger to consumers sometimesreach the marketplace. At what point should marketers release information about a product’s safety to the public? how should marketers be held accountable if their product harms a consumer?arrow_forwardWhat is the price discrimination strategy used by companies that sell products online? Can consumers overcome this?arrow_forward
- Perform online research on consumer protection laws in your state. Then, write a short essay on the legal provisions pertaining to the rights and responsibilities of consumers.arrow_forwardwhat have enlightened companies taken to carry out socially responsible and ethical marketing that creates sustainable value for both individual customers and society as a whole?arrow_forwardWhat is environmental sustainability and why has it grown in importance for marketers?arrow_forward
- Discuss What is ethical and socially responsible marketing and why should marketers be concerned about Corporate Social Responsibility and sustainability?arrow_forwardDescribe the sustainability principles marketers can use to operate in a responsible and ethical manner? What is environmental sustainability? How should companies gauge their progress toward achieving it?arrow_forwardWhat are the key provisions of consumer protection law, such as product liability, advertising, and privacy, and how do businesses comply with these laws while meeting consumer needs?arrow_forward
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