MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 3, Problem 5MA
Summary Introduction
To discuss: The strategy of Person X on new product line.
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Assume that you are working in the marketing department of a major manufacturer of athletic shoes. Your firm is introducing a new product, a line of disposable sports clothing. That’s right—wear it once and toss it! You wonder if it would be better to market the line of clothing with a new brand name or use the family brand name that has already gained popularity with your existing products. Make a list of the advantages and disadvantages of each strategy. Develop your recommendation.
It is one of the clear advantages that the company presents and for which the consumer modifies his reactions to the purchase decision:
Select one:
a.Positioning strategy
b.discount and promotion
c.pricing strategy
d.media plan
Which of the following questions must be addressed when making marketing decisions?
a)
What features should the product have?
b)
What message should be used to promote the product?
c)
What retailers should be used to sell the product to the customer?
d)
How much should the product cost?
e)
All of these
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Similar questions
- 1) What is the primary objective of transaction-focused selling? A) creating value through repeat business transactions B) building a relationship with the customer C) lowering the cost of goods sold to the customer D) maximizing sales in the short run 2) Which of the following aspects of achieving a market orientation do salespeople have the most opportunity to participate in? A) gathering information about customers needs B) sharing information throughout the organization C) influencing the market direction D) ensuring high levels of customer satisfaction 3) What does the extensive direct contact that salespeople have with existing and prospective customers lead many companies to do? A) rely more on call centre information B) treat salespeople as key sources of market information and feedback C) recruit and hire only those people who have extensive retail experience D) hire outside companies to perform marketing research 4) According to the textbook, how are the steps in the…arrow_forwardImagine that you are opening a new yoga studio in a local area. Based on your research, you found that certain styles of yoga are not taught by local studios but are increasingly being sought by women aged twenty-five years and older. Your task is to create a marketing mix that focuses on this market and has a clear competitive advantage over other studios. Develop a marketing mix that is related to your business. ( Answer in not less than 10 sentences)arrow_forwardIdentify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage. Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation featuresarrow_forward
- A major beverage maker hired you as a consultant. Include actions to increase the company's internet presence in your marketing strategy. Test websites thoroughly before releasing them.arrow_forwardYou have taken a consulting position with a big beverage producer. As part of your overarching marketing plan, make sure to address and describe the steps that may be performed to boost the company's online visibility. Before making any websites public, make sure you've given them a full round of testing.arrow_forwardYou've just started working as a consultant for a major beverage manufacturer. Your overall marketing strategy should include a discussion of and a description of what may be done to increase the company's internet presence. Make sure you've thoroughly tested any websites you want to release to the public.arrow_forward
- You advise a large beverage manufacturer. Make sure your marketing strategy discusses and describes ways to increase the company's online presence. Before publishing, thoroughly test all pages.arrow_forwardFrom the current 7Ps of your chosen company (NETFLIX), suggest some strategies on how they can improve each marketing mix (7p’s) so they can continuously provide good experience and satisfaction to their target market.arrow_forwardYou are now consulting for an established beverage company. Include a conversation with the firm about updating its online image and how the internet should be utilized as part of your overall marketing campaign. Before releasing any new web pages to the public, make sure to test them thoroughly.arrow_forward
- create a 1-page, help wanted ad for an entry level marketing person. In your ad, provide the following details 1: attention grabbing title 2: A brief summary of the entry- level marketing position 3: A list of the desired virtues applications should possess and explain five of the virtues covered in this week's materials 4: Instructions for applying for the job.arrow_forwardWhich of the the following marketing communications mix would you use for each of the following scenarios? Explain your answers. A newly established hair salon in a suburban shopping center An established restaurant facing declining patronage because of new competitors. A large, single - office accounting firm in a major city that serves primarily business clients and wants to grow its client base aggressively.arrow_forwardChoose a consumer product with which you are familiar. Determine whether this product is new to the marketplace or an established product, and then decide upon a set of sales promotion objectives for this product. Finally, explain the sales promotion plan you create using three of the specific tools?arrow_forward
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