Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 3, Problem 3.4DQ
Summary Introduction
To discuss: The effect on the varying age structure of population on the spending and purchasing behavior of the customer.
The understanding of how the customers, individuals, groups, or organizations choose, utilize, purchase, and dispose services, goods, and ideas to fulfill their wants and needs is the
Summary Introduction
To discuss: The reason for the trend being important towards the marketers.
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