Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
bartleby

Concept explainers

Question
Book Icon
Chapter 3, Problem 3.21MML
Summary Introduction

To discuss: The environmental sustainability and its importance to the marketers.

Introduction:

Environmental sustainability refers to the interaction with the environment to avoid the degradation or depletion of natural resources and to maintain the quality of the environment.

Blurred answer
Students have asked these similar questions
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)
Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning