Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 3, Problem 10RQ
Program Plan Intro
Customer Relationship Management (CRM):
Customer Relationship Management refers to manage all the phases of the customer’s relationship within an organization. Such management helps to increases the loyalty of the customer and to retain an organizations profit. It permits the organization to allow the customer’s shopping and buying behaviors.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Why are information systems so essential for running and managing a business today?
How important is it for a firm to see all parts of staffing (recruitment, selection, and employment) through the eyes of a job applicant, in your own words, and why is it vital for a company to do so?
Because of advances in information technology, what kinds of shifts have taken place in the way corporations and their managers make decisions?
Chapter 3 Solutions
Business Driven Technology
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, computer-science and related others by exploring similar questions and additional content below.Similar questions
- Today, what are the most common types of computer-based information systems used in business?arrow_forwardIn today's business environment, how crucial are information systems?arrow_forwardWhen implementing a customer relationship management (CRM) system in the restaurant business, what are some of the most important aspects that food market organizations should keep in mind?arrow_forward
- Explore the concept of emotional labor in customer service. How does it affect employees' ability to handle customer conflicts effectively?arrow_forwardWhy is it so important to understand how a business process works when trying to develop a new information system?arrow_forwardWhat do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? Examine list of alternatives above. Are there any requirements or constraints that you can think of that were overlooked? List them. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? Where would you start? How would you know when you were done? Using the web, find three customizable customer loyalty program systems being sold by vendors. Create a table that compares them. Why shouldn’t Petrie’s staff build their own unique system in-house?arrow_forward
- How can Customer Relationship Management (CRM) systems be integrated with other computer systems such as Enterprise Resource Planning (ERP) and Supply Chain Management (SCM) to improve overall business operations and customer satisfaction?arrow_forwardWhen it comes to managing relationships with customers, what are the system implications of doing so?arrow_forwardWhat has changed as a result of information technology in business and management decision-making?arrow_forward
- Is it your opinion that the effect of good customer service on repeat business makes organizations that focus on their clients more successful? If you're going to respond, please include at least three supporting details.arrow_forwardDo you feel that customer-centric firms are more lucrative, given the influence that service may have on retention? Kindly justify your response with at least three reasons.arrow_forwardIs it accurate to say that an information management system dictates how information moves across a typical company structure?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Database System ConceptsComputer ScienceISBN:9780078022159Author:Abraham Silberschatz Professor, Henry F. Korth, S. SudarshanPublisher:McGraw-Hill EducationStarting Out with Python (4th Edition)Computer ScienceISBN:9780134444321Author:Tony GaddisPublisher:PEARSONDigital Fundamentals (11th Edition)Computer ScienceISBN:9780132737968Author:Thomas L. FloydPublisher:PEARSON
- C How to Program (8th Edition)Computer ScienceISBN:9780133976892Author:Paul J. Deitel, Harvey DeitelPublisher:PEARSONDatabase Systems: Design, Implementation, & Manag...Computer ScienceISBN:9781337627900Author:Carlos Coronel, Steven MorrisPublisher:Cengage LearningProgrammable Logic ControllersComputer ScienceISBN:9780073373843Author:Frank D. PetruzellaPublisher:McGraw-Hill Education
Database System Concepts
Computer Science
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:McGraw-Hill Education
Starting Out with Python (4th Edition)
Computer Science
ISBN:9780134444321
Author:Tony Gaddis
Publisher:PEARSON
Digital Fundamentals (11th Edition)
Computer Science
ISBN:9780132737968
Author:Thomas L. Floyd
Publisher:PEARSON
C How to Program (8th Edition)
Computer Science
ISBN:9780133976892
Author:Paul J. Deitel, Harvey Deitel
Publisher:PEARSON
Database Systems: Design, Implementation, & Manag...
Computer Science
ISBN:9781337627900
Author:Carlos Coronel, Steven Morris
Publisher:Cengage Learning
Programmable Logic Controllers
Computer Science
ISBN:9780073373843
Author:Frank D. Petruzella
Publisher:McGraw-Hill Education