MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 3, Problem 10DRQ
Summary Introduction

To discuss: The goals of FTC and the ways if affects marketing activities.

Regulatory forces in the marketing condition that rely upon different government administrative offices that effect how an organization works every day.

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Students have asked these similar questions
What are the goals of the Federal Trade Commission? List the way in which the FTC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction over so many marketing practices? why or why not?
List the Federal laws that affect marketing fall into several categories of regulatory activity: competitive environment, pricing, advertising and promotion, and consumer privacy?
The Federal Trade Commission and other governmental agencies have been both praised and criticized on their regulation of marketing activities. To what degree do you think the government should regulate marketing? Explain your position?
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