MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 3, Problem 13DRQ
Summary Introduction
To discuss: The impact of technology in marketing activities.
Technology is a group of learning committed to making instruments, handling activities and the separating of materials. It is additionally a use of science adopted to resolve of issues.
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Discuss in what ways technology affects marketing. Think both from consumers' and marketers' sides.
Discuss how technology is affecting marketing.
Explain How does high-tech marketing contribute to driving innovation and market disruption in the industry?
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