Ethics Despite best efforts to ensure product safety, products that pose a danger to consumers sometimes reach the marketplace. At what point should market- ers release information about a product's safety to the public? How should marketers be held accountable if their product harms a consumer?

Descriptions and examples of should companies continue to be able to self-regulate their own products?

Brand value and social responsibility In December 2003 the annual report of the Co-operative Bank into ethical purchasing included the results of a survey of 1,000 consumers. This survey sought to assess the extent of ethical boycotting of various products (goods and services) and its impact on the industries involved. The results suggested that over the previous 12 months the cost in the UK of consumers switching brands for ethical environmental reasons was over £2.6bn in lost business. As many as 52% of consumers surveyed claimed to have boycotted at least one product during that period, and over 66% claimed that they would never return to a product once it had been associated with unethical environmentally damaging practices. There is also extensive evidence to support those who claim that positive associations with ethical environmental initiatives are good for business. For example, the total sales of ethical environmental products rose by 44% from £4.8bn to £6.9bn…

Consumer Behavior Course Chapter 1 has a statement; “People often buy products not for what they do but for what they mean.” From consumers’ standpoint, what do you understand from this statement? Please explain it in detail.

Which federal agency wields the broadest regulatory powers for influencing marketing activities?

Who are the stakeholders in the smoking cessation program? What methods will you use to obtain input from these stakeholders?

evaluate and discuss the regulatory forces that influence the marketing environment. Do you feel that there should be more or less regulations? Why?

Identify the consumer protection agency in your home state (New Jersey). How can you contact them to file a complaint?