Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22, Problem 3BYMP

a)

Summary Introduction

To discuss: Whether special actions are needed to exploit correct deviations or opportunities in four critical factors.

Introduction:

Evaluation is the one of the steps in strategic marketing process. This is the final step in the process where the deviations or corrections can be made or rectified.

b)

Summary Introduction

To discuss: The frequency taken to monitor the four critical factors.

Introduction:

Evaluation is the one of the steps in strategic marketing process. This is the final step in the process where the deviations or corrections can be made or rectified.

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