Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22.2, Problem 2MM
Summary Introduction

To discuss: The place where marketing synergies appears.

Introduction:

Synergy is the next method of marketing planning frameworks. This includes two strategies.

  • Marketing synergies
  • Research and development manufacturing strategy

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