Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 2.2, Problem 1LO
Summary Introduction
To discuss: The six components of marketing plan
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
A written plan which outlines the strategic goals of marketing of an organization is known as marketing plans.
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Explain the concept of a marketing plan and outline the key components typically included in one.
Briefly summarize the contents of a marketing plan.
Discuss the advantages and limitations of marketing plan?
Chapter 2 Solutions
Contemporary Marketing
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- analyse the factors to be taken into account in the development of a marketing planarrow_forwardIllustrate how do companies develop a marketing implementation plan, and what are some key components of a successful plan?arrow_forwardDescribe the process of developing a marketing plan, including the key components and steps involved.arrow_forward
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