Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21.1, Problem 21.1LO
Summary Introduction
To discuss: The interactive marketing and how it creates the customer value, customer experience, and customer relationship.
Introduction:
Interactive marketing is one which reacts to the changing customer’s preference and taste.
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Describe what interactive marketing is and how it creates customer value, customer relat ionships, and customer experiences
Describe what interactive marketing is and howit creates customer value, customer relationships, andcustomer experiences
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