Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 21.4, Problem 21.4LO
Summary Introduction
To discuss: Cross-channel consumers and the role of multi marketing in reaching the cross-channel consumers.
Introduction:
The customers who shops offline and buy through online, or who shops online and buys offline are termed as cross-channel consumers.
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