Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
bartleby

Concept explainers

Question
Book Icon
Chapter 20, Problem 20.1DQ
Summary Introduction

To discuss: Compare and contrast the way societal marketing concept, marketing concept, and sustainable marketing concept meets the needs of the companies and consumers.

Expert Solution & Answer
Check Mark

Explanation of Solution

  • Marketing concept identifies the companies thrive by way of determining the present wants and needs of the customers and it satisfies them efficiently and effectively than its competitors.
  • It concentrates on the needs of short term sales, profits and growth of the companies by way of engaging the customers and its make sure that the customers gets what they need.
  • Societal concept focuses on the future welfare of the customers and whereas the strategic planning concepts focuses on the future needs of the companies.
  • Sustainable marketing concept is where it considers the both needs of consumers and companies.
  • It takes environmental and social responsible actions which meets both the present and future needs of the consumers as well as companies.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Evaluating current consumer behaviors as it relates to societal and ethical sustainability – how has Netflix used this message? What went wrong/right? What can Interflix learn from Netflix to integrate into a well thought out sustainability plan? Describe the benefits to Interflix for creating marketing campaigns using sustainability.
please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ then post your response to the question below "Cite real live examples of the different marketing practices you have observed around you in your everyday life and explain what marketing principles you believe these practices illustrate, based on your reading of the text"  Base on the examples given, discuss the different ways companies undertake marketing“.
While there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices. With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning