Smith and Roberson’s Business Law
Smith and Roberson’s Business Law
17th Edition
ISBN: 9781337094757
Author: Richard A. Mann, Barry S. Roberts
Publisher: Cengage Learning
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Chapter 2, Problem 7Q
Summary Introduction

To discuss: Whether person A should be fired or retained in the job.

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You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
As a sales manager, what characteristics would you look for, and what criteria would you use, when promoting a salesperson to the position of Regional Sales Manager? Why do many outstanding salespeople fail to become successful Sales Managers? What can sales managers do to increase the professionalism of their salespeople? How can a sales Manager reward a Sales Team to increase profitability for the organization. If you, as a sales manager, were required to prepare an annual operating plan, what would you include in the plan?
List and discuss the three types of sales presentation discussed in Chapter 5. Imagine you have recently been employed as a Sales Consultant for a Prestigious Fashion Company located in downtown Atlanta. During the weekly morning huddles, your manager observed that you are always the first of the team members to join the meeting, and you always appear very enthusiastic. She also realized the level of interest you exhibit, as you often volunteer with suggestions and ask relevant questions pertaining to ways to increase sales and promote customers’ retention. After one of the huddles, your boss asked you to be the speaker for an upcoming sales presentation to an audience of 120 elite women prospects, who have expressed great interest for the new line of women’ sneakers. Discuss which of the 3 presentation types you will use. Why? ] Please note, that responses must include relevant personal selling concepts to support the claim for presentation type. Quote  Professional selling 1st…
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