MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
Question
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Chapter 2, Problem 5DRQ
Summary Introduction

To discuss:  The meaning of SWOT analysis and the reason for its significance.

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Provide the internal and external elements of SWOT analysis and give an example of each.
what is porters 5 competitive force model? what is swot analysis?
2.Describe how the SWOT Analysis works in relation to a company’s decision making in regards to the environment in which it operates.
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