What is a SWOT analysis? How is this analysis useful in developing and implementing marketing strategies?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.4: Swot Analysis
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What is a SWOT analysis? How is this analysis useful in developing and implementing marketing strategies?

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Introduction:

SWOT addresses Strengths, Weaknesses, Opportunities, and Threats; accordingly, a SWOT Analysis is a methodology for assessing these four pieces of your business. SWOT Analysis is used to capitalize on what you have to your association's best benefit. Furthermore, you can decrease the odds of disappointment by understanding what you're missing and dispensing with perils that would make some way or another catch you unprepared.

Explanation:

SWOT-analysis helps develop and implement marketing strategies for building up a showcasing plan called a Current Situation Analysis (situational examination). This is a significant highlight to start with. It would be best if you considered your business now, not as you may like it to be but rather as it really is. This is the current circumstance. Not the future circumstance.  A SWOT analysis for a marketing plan is particularly unique to a SWOT examination for a marketable strategy in that every component you consider should be considered from the client's perspective. For instance, a component may incorporate an "absence of financing." This will have certain ramifications for the marketable strategy, yet how might the client see this component? It may be an absence of perceivability because of the failure to enough elevate to your objective market. 

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