MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 2, Problem 6DRQ
Summary Introduction
To discuss: How a firm could make its competitive advantages sustainable for a longer period and how complex is it to develop a sustainable competitive advantages.
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How can an organization make its competitive advantages sustainable over time?
Do you believe that strategic advantages obtained by the effective use of IT are
sustainable? Why or why not?
How do strategies help firms in gaining a sustainable competitive advantage?
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